Gianni Versace was born in 1946 in Reggio, Calabria, in Southern Italy. Versace received his love of fashion and first lessons on dress-making from his mother. Initially Versace trained as an architect, but soon he followed his mother into the fashion business. Versace worked for a number of top Italian fashion houses, but in 1978 with the help of his brother Santo he launched his own label.
Versace was a great fashion pioneer who combined the worlds of high style and pop culture. He was a charismatic and accomplished designer of clothing and theater costumes. Versace appreciated a range of historic attire which he incorporated into his designs and he was greatly influenced by Andy Warhol and modern abstract art.
Wowzer! Best describes the fashions designed by Gianni Versace. He was notorious for designing garments that would shock and startle our senses. Versace saw his designing as an art form. He initiated clothing that was visually excessive and provocative- fashions that confronted accepted codes of taste, beauty and sexuality. Fashion became entertainment, to be watched and admired - not simply worn. For Versace nothing was too extravagant too crazy or too risque. Yet no matter how extravagant or provocative Versace's clothes were always strikingly well designed garments designed to flatter the body.
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