Ask every fashion enthusiasts on what's currently the hottest name in world of glitz and glamor and you will surely get Fendi as the answer. Fendi has taken the world by storm and waves greater than any tsunami. All fashion districts and cities are not without the Fendi craze. It such a big hit that the fame reached multiple borderlines of race and culture. Shore to shore, Fendi has swept all lovers of beauty and function with a tide of elegance and functionality.
Originally owned by Adele Casagrande, Fendi started as a fur-leather shop in 1918 along central Rome's Via Plebiscito. The business was officially renamed in 1925 upon Adele Casagrande's marriage to Edoardo Fendi. The marriage could have been so blessed that the business began to prosper and Via Piave became the birthplace of the second Fendi shop in 1932.
The business even boomed when Karl Lagerfeld married one of the Fendis. Lagefeld is the one responsible for the creation of the renowned Fendi logo, inverted FF, and for the unprecedented success and popularity of the brand. Sooner than expected, the brand emerged as one of the top fashionable lifestyle must-haves. Word of mouth and quality products had destiny propel Fendi at the pedestal of the fashion world.
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